The Hiroshima Brand

The Hiroshima Brand

Only products that exhibit Hiroshima's charm are certified as The Hiroshima Brand products, which we then promote throughout Japan. We wish to promote The Hiroshima Brand certified products far and wide, thus boosting sales. Additionally, we expect this will improve Hiroshima's image.

Our brand name is The Hiroshima Brand. We solicit for both foodstuffs and craftwork, which we then certify as Delicious Dishes or Signature Craftwork respectively. We conducted our first solicitation for products in 2007, and as of April 2009 we have selected twenty-eight to be certified as products of The Hiroshima Brand.




  Signature Craftwork

Hiroshima transcended the atomic bombing and our traditions have been inherited from the past, allowing us to build up a reputation throughout Japan for our craftwork. Our excellent handicrafts, born from our history, are the Signature Craftwork of The Hiroshima Brand.

Takamorie Cosmetic Brushes, Jewelry and Lacquered Cosmetic Brushes Kumano Calligraphy Brushes

Takamorie


The "Takamorie" style is exceedingly rare among all the Japanese lacquering techniques. It utilizes colored lacquers to create vibrant raised layers. A special feature of "Takamorie" is used to create an expression of picturesque softness and sculpted layers within the same work. These techniques are passed down to only one successor each generation.


Cosmetic Brushes, Jewelry and Lacquered Cosmetic Brushes

Cosmetic brushes from Kumano Town in Hiroshima Prefecture are highly valued throughout the world. The wonderful feel of these brushes is thanks to the handmade techniques of our craftspeople. Our brushes will come into direct contact with your skin, so we want you to feel at ease when using them. That is why we utilize ultraviolet sterilization techniques for your peace of mind.


Kumano Calligraphy Brushes


Crafted from carefully selected materials according to traditional methods, the design of these easy-to-use brushes incorporates the suggestions of calligraphers themselves. Kumano brushes continue to make contributions to the preservation and growth of the art of calligraphy.

Miyajima Lathe Crafts Miyajima Sand Pottery

Miyajima Lathe Crafts


The time-honored lathe crafting techniques of Miyajima artisans still bring out the grains-and the true beauty-in wooden items. Best of all, their beauty only increases with use.


Miyajima Sand Pottery

Long ago, travelers carried sand from directly underneath the main hall of Itsukushima Shrine as a charm to protect them in their travels, replacing the sand upon their return. From this practice grew the shaping of sand into pottery. In line with traditional methods, these sand bowls are decorated with maple leaves.




  Delicious Dishes

A vigorous town with diverse urban functions, Hiroshima City is located in a region blessed with a rich bounty throughout the four seasons. These gifts from nature are a familiar part of Hiroshima City and are used to create the Delicious Dishes of The Hiroshima Brand.

Horiguchi Oysters Ota-gawa Shijimi River Clams
Black Sea Bream Miso

Horiguchi Oysters



Horiguchi oysters are raised under prime conditions at our farms in Hiroshima Bay. We use only our finest oysters, ensuring the best in taste, freshness, and safety through our micro-bubble ultraviolet sterilization installations. We hope that you will give these authentic Hiroshima oysters a try.


Ota-gawa Shijimi River Clams


These clams are raised in the Ota-gawa River basin, where the nourishing fresh waters that flow from the Chugoku Mountain ranges intermingles with the plankton-rich waters of the Seto Inland Sea. The golden color of their shells attests to the freshness of this riverbed.



The Nomi-jima Island
Black Sea Bream Miso



Hiroshima Prefecture boasts the largest haul of black sea bream in all of Japan. This side-dish miso, soybean paste, is made using abundant amounts of black sea bream harvested in peak season. This versatile condiment can be eaten straight, used as a vegetable dip or a topping for freshly cooked rice.



Gensou Pork Lunch Pack Hiroshima-style Sweet Rice FlourSweet Rice Hiroshima-style Soy FlourSoy Flour

Gensou Pork
Fried Pork Lunch Pack



We use Gensou Pork, which is a high-grade marbled pork produced in Hiroshima. The Gensou Pork in our lunch packs is tender and delicious.


Hiroshima-style
Sweet Rice Flour



We use several types of rice grown in Hiroshima Prefecture and traditional milling techniques to create our uniquely blended sweet rice flour. This flour contains the true essence of rice and creates wonderfully delicious dumplings with a sticky sweet texture.


Hiroshima-style
Soy Flour



The Akishirome soy beans, grown in Hiroshima Prefecture, have an especially strong, sweet flavor. Through our original double roasting technique we produce a deep roasted, aromatic bean that we use to make our distinctive soy flour.



Nekoshima Lightly-pickled Hiroshima Mustard GreensNekoshima Lightly-pickled Hiroshima Mustard Greens Akimurasaki  Japanese Pickled VegetablesAkimurasaki  Japanese Pickled Vegetables Oyster Hot Pot Soup BaseOyster Hot Pot Soup Base

Nekoshima Lightly-pickled Hiroshima Mustard Greens


These mustard greens are grown and pickled in Hiroshima. Available throughout the four seasons, they are always abundant and fresh, which allows us to create pickled greens that have a magnificent aroma and texture.

Akimurasaki Japanese Pickled Vegetables


These high quality Japanese pickled vegetables are a delicious blend of fully ripened Hiroshima Mustard Greens, shredded shiso, and locally produced soy sauce. We use natural groundwater and the perfect balance of assorted fresh seasonings to craft a rich flavor.

Oyster Hot Pot Soup Base


The oyster hot pot is a popular Hiroshima delicacy made with locally raised oysters. Our soup base brings out their flavor, and now anyone can easily make a delicious oyster hot pot right in their own home.



Citrus & Soy Sauce Blend Chilled Hiroshima-style Okonomiyaki Tokugawa Hiroshima-style Okonomiyaki

A Seasonal Specialty with Kawane Japanese Citron
Citrus & Soy Sauce Blend



We use authentically brewed soy sauce infused with bonito flakes and kelp extract that is then blended with a generous amount of fresh Kawane Citron juice, which is grown in Hiroshima Prefecture. This citrus and soy sauce blend is a seasonal specialty only available from November to February.

Mikan Kobo
Chilled Hiroshima-style Okonomiyaki



We fill our okonomiyaki full of cabbage from contract growers in Hiroshima City and nearby areas, who limit their use of agrochemicals. We have tried many different combinations of recipes and ingredients to come up with a delicious okonomiyaki that tastes just like homemade.


Chilled and Frozen Feasts
Tokugawa Hiroshima-style Okonomiyaki



Stuffed full of Japan-grown cabbage, our okonomiyaki are handmade one-by-one, just like in the okonomiyaki shops, by our skilled chefs. You can choose from our many varieties of additional ingredients, such as deep fried squid, pounded rice cakes and so much more.


Okonomi-mura Hiroshima Ja-kenHiroshima Ja-ken Mitsuwa Okonomi Sauce

Refrigerated and Frozen Okonomiyaki
Okonomi-mura



Our okonomiyaki are handmade one-by-one so they taste just like the real thing. The okonomiyaki sauce we use is that same one you will find in Hiroshima's famous food theme park, Okonomi-mura.


Okonomi Sauce
Hiroshima Ja-ken



Our okonomi sauce is additive-free, only using onions, tomatoes, apples and other fresh ingredients from contract growers in Hiroshima Prefecture. In addition we only use natural groundwater from northern Hiroshima Prefecture and organic rice vinegar.


Mitsuwa
Okonomi Sauce



This is the okonomi sauce preferred by all the professionals who work at the okonomiyaki shops in Hiroshima's famous food theme park, Okonomi-mura. In addition to its low sodium and acid content, it also contains no preservatives.


Otafuku Okonomi Sauce Nishikido Momiji Manju Gosaku Manju

Otafuku
Okonomi Sauce



We are proud to say that our okonomi sauce has a large market share not only in Hiroshima, but all of Japan. It is chock-full of vegetables and fruits, most notably nutritious dates, which are known for their high fiber and mineral content.

Nishikido
Momiji Manju



Momiji Manju are maple leaf-shaped cakes that are the signature snack of Hiroshima. We use only the finest quality spring water to produce our manju in our factory that was certified as sanitary by the Hiroshima Prefecture Independent Food Safety Oversight Certification System.



Gosaku Manju



It has been almost fifty years since we began selling our simple, non-decorative cakes, and they have become a well-known snack. Gosaku Manju are a thin layer of cake, wrapped around an ample serving of sweet bean paste, topped off with savory walnuts.


Roasted Premium Soy Flour Pickled Hiroshima Mustard Greens Hiroshima Oyster-flavored Seaweed

Roasted Premium Soy Flour


We begin with quality soy beans harvested in the Sera region of Hiroshima Prefecture. The beans are then deep roasted over time, polished, and milled for taste that is both deep and mellow.

Pickled Hiroshima Mustard Greens


The unique taste and texture of these mustard greens has been a Hiroshima tradition for years. Pickled with salt containing natural minerals, our special kelp dashi draws out the flavor in this unique dish.


Hiroshima Oyster-flavored Seaweed


Flavored with broth made from oysters procured from the Hiroshima Fishery Cooperative, every aspect of this seaweed-down to its unique seasoning-is a product of Japan. And because we use no chemical flavoring, you can relax and enjoy the taste.


Hiroshima Oyster Hot Pot Soup BaseHiroshima Oyster Hot Pot Soup Base Momiji Manju></TD>
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Hiroshima Oyster Hot Pot Soup Base


Made from a blend of three different kinds of miso, this rich soup base is accentuated by Hiroshima oyster extract. Perfect for enjoying a delicious hot pot.

Fujiiya
Momiji Manju



These are the Hiroshima institution: momiji manju are made from polished soy beans that are boiled, rinsed, and made into bean paste, which is paired with egg-based sponge cakes for a melt-in-your-mouth experience.


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